Rachel Lack
Nahual_Mockup.jpg

NAHUAL

Brand Identity and Packaging

 

Nahual is a beer brand inspired by mayan cosmology and origins. As I am originally






from Guatemala, I truly wanted to embrace the mayan culture I grew up learning about






and incorporate it in this project.








The word "Nahual" in the mayan language means a"guardian spirit", and a similar notion






we might be more familiar with, are the "zodiac signs".









A Nahual is a specific symbol, similar to the zodiac sign, that varies depending on the
 






day, month and year you were born in. Knowing this, I decided I wanted to create







different designs for different personalities, and each beer can would have its own






Nahual symbols to go with that specific personality.

In the label design you can see the symbols under the personality traits. 
 

Nahual_Mockup.jpg

Label Design

Final Product

Tshirt Design