Rachel Lack


Brand Identity and Packaging


Nahual is a beer brand inspired by mayan cosmology and origins. As I am originally

from Guatemala, I truly wanted to embrace the mayan culture I grew up learning about

and incorporate it in this project.

The word "Nahual" in the mayan language means a"guardian spirit", and a similar notion

we might be more familiar with, are the "zodiac signs".

A Nahual is a specific symbol, similar to the zodiac sign, that varies depending on the

day, month and year you were born in. Knowing this, I decided I wanted to create

different designs for different personalities, and each beer can would have its own

Nahual symbols to go with that specific personality.

In the label design you can see the symbols under the personality traits. 


Label Design

Final Product

Tshirt Design