Rachel Lack
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Digital Promotion & Ads

Creative Briefs

MeUndies is a fun and unique underwear subscription box that brings you cute underwear without compromising comfort. The challenge was to promote this subscription box digitally and create a campaign or line that could draw more people in to the idea of purchasing monthly underwear. 

I created the line "Creative Briefs", which I promoted through several digital platforms like Facebook, Instagram, and Snapchat. The appeal for this line is that the prints on the underwear would constantly change depending on the holidays and seasons of the year. I designed the new packaging, the new visual identity for this line, and promoted it on social media.