Simplify
BRANDING | SOCIAL MEDIA | BRAND STRATEGY For Simplify’s Cleaning Services, I developed a mini brand guide as a focused extension of their existing brand—giving the cleaning side its own distinct, specialized look while still feeling cohesive with the larger Simplify umbrella (handywork, Airbnb, etc.). I defined a tailored color palette, type system, logo usage, package design and tone/personality, then built a suite of social templates so they can market cleaning services consistently and clearly across channels.
